As a marketing specialist, I have experience developing branding and marketing plans, as well as contributing to and implementing company brand strategies.

The most robust highlight of my branding experience was through the branding and marketing plan for Corridor Coffee.


Below: Excerpts from Branding Section of Full Marketing Plan

Above: Corridor Coffee Full Marketing Plan - Branding Pgs. 40-50

In my most recent role at Mortgage Capital Trading, I had the opportunity to deepen my expertise in brand adherence. I created graphics and written content that aligned with our established style and voice, supporting both ongoing collateral development and our 2024 rebranding efforts.

Old Branding:

  • Darker

  • No whitespace

  • Non-cohesive sizing of graphic

  • Images on each graphic

New Branding:

  • Lighter

  • More whitespace included

  • Usage of rounded orange boxes

  • Usage of “tech grid” graphic

I developed a marketing plan and created collateral for Elements Design and Remodeling, focusing on establishing a friendly, informative, and personal tone. The goal was to position the company as more than just a local contractor, but as a trusted partner invited into clients' homes, with a strong emphasis on respect and professionalism. The color scheme—light and dark grays, black, white, and orange—was chosen to align with industry standards while maintaining a modern and approachable aesthetic.

Canva Brand Kit

BELOW: Instagram Post

Graphic for Facebook

Elements Design and Remodeling Full Marketing Plan

Josette Allen Smart Law engaged me to develop a comprehensive marketing and branding plan. Starting from the ground up, I created a logo, selected colors and fonts, and helped define a distinctive brand voice to establish a strong foundation for the firm.

Right:
Josette Allen Smart Law Full Marketing and Branding Plan

Branding Ideas:

  • Modern, professional, inviting

  • Audience: divorce couples

  • Colors: gold, black, teal, light gray, dark gray

Below:Logo Design Ideas