In my previous role at Mortgage Capital Trading, I managed numerous email marketing campaigns on MailChimp from concept to execution. This involved designing graphics, crafting copy to align with the desired tone for each audience, and developing the content to create impactful and cohesive messages.
A big part of the email campaigns I worked on was extensive planning and organization to ensure campaigns were delivered to the right audience at the right time. Additionally, I created detailed click and open rate reports to analyze the performance of each campaign and provide insights for continuous improvement.
Below: Categorized Click and Open Report for Every MSR Email Sent Out
One email marketing strategy I contributed to was the development of an automated email drip series in MailChimp. This campaign sent weekly emails to recipients who engaged with the previous email, targeting individuals who showed interest in MCT's services. The goal was to nurture curiosity, build engagement, and reinforce MCT's position as a knowledge leader in the industry.
Below: Automated Journey for a Service Seeker of MCT
Below: Email 1 Sent to Audience
Below: If Opened -> Email 3
Below: If Opened -> Email 2
Below: If Opened -> Email 4
One consistent email marketing campaign I managed as the project and content manager of the MSR Services team involved distributing a monthly MSR Market Update. These emails were sent at the beginning of each month to provide timely and relevant insights to our audience.
Below: MSR Monthly Update from December 2024
Below: View All Updates
